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Blogging was originally used as a way for people to get their thoughts out on the Internet regardless of how trivial or insignificant they may seem to be. While such everyday occurrences may be significant to you, not everyone in your audience will feel the same way. You may therefore want to start blogging about more things that would be interesting to your readers, instead of merely blogging about what you had for lunch! A good blog is always written by someone who knows what he is talking about. This means that you would be a far more effective blogger if your blog focuses on a subject that you are intimately familiar with. This doesn't necessarily mean that you will have to be a recognized expert on the subject, although it would help to have more than a casual interest in what your blog is all about.