Small business website Learning the basics
During the same period the number of the internet users also increased. For generating more profits the online websites developed new business models. In 2000, Google introduced its search engine marketing program. Danny Sullivan introduced the term 'search engine marketing' in the year 2001 and these services include paid placement, development of online strategies and search engine optimization services. The popularity of search engine marketing can be estimated from the fact that in 2007 it emerged as the primary money maker tool for search engines.