Paper greeting cards, and so much more
With the passage of time, as internet became more popular among people, the use of ecards also increased. When the ecards were introduced in 1990s, they were not so popular, and also there weren't more options and varieties in ecards. Paper cards were used massively by people to send greetings to their beloveds. But, then came Blue Mountain Cards in the ecard business and they changed the whole trend. It looked like a thoughtless idea to start an ecard business at that time as people were more inclined to paper cards.